GAM at the Esports World Cup
The full summer campaign for Vietnam's only Club Partner, from the send-off to the closing ceremony.
- Client
- GAM Esports
- Context
- Esports World Cup 2026 · Paris
- With
- Karmine Corp
- Type
- GAM
- Services
- Campaigns and content, Events and activations, Gaming and esports strategy
- Year
- 2026
The brief
Make GAM's Esports World Cup a national story in Vietnam, and deliver real value for every partner on the jersey.
The idea
Run the summer as one campaign: a fan send-off in Vietnam, 30 Super Fans in the front row in Paris, club collaborations, creator content and a press push at home.
What Active Media did
- Campaign strategy
- Content and social
- Fan events
- Creator campaigns
- Press
To confirm: TK to check this role list before launch.
What we made
- Fan send-off and meet-and-greet in Vietnam
- 30 Super Fans taken to Paris
- Club Leaders Face Off between TK and Karmine Corp
- Club collaborations with the Jabbawockeez and GEN.G
Results
- 993K+
- engagements on EWC content across GAM channels
- gam.gg/partners, checked 10 Oct 2026
- 2.26M
- views for the Club Leaders Face Off with Karmine Corp
- gam.gg/partners, checked 10 Oct 2026
- 25
- press articles in Vietnam's leading outlets
- gam.gg/partners, checked 10 Oct 2026
- Agency: Active Media
- Client: GAM Esports