A GAM Entertainment company · Ho Chi Minh City
Media. Events.Gaming.
The agency behind GAM's Esports World Cup 2026 campaign: a hero film with the Jabbawockeez, watch parties in two countries with GEN.G, and a summer Vietnam watched.
Esports World Cup 2026 · campaign results
- views for GAM × Jabbawockeez
- 9.4M
- views for GAM × GEN.G
- 5.7M
- engagements on EWC content across GAM channels
- 993K+
- press articles in Vietnam
- 25
Source: gam.gg/partners, checked 10 Oct 2026
Across GAM Entertainment
Brands we've worked with
Games and right holders
Riot Games · Garena · MOONTON · Esports World Cup · VIRESA
Collaborations
Jabbawockeez · GEN.G · Karmine Corp · T1
In action
Where we've been
Esports World Cup 2026 · Paris
The summer we took to Paris
GAM was Vietnam's only Club Partner at the Esports World Cup. We ran the campaign around it: brand collaborations, fan events at home and in Paris, creator content and a national press push.
Esports World Cup 2026 · GAM EsportsGAM × Jabbawockeez
One hero film with the Las Vegas dance crew, then seven screens across downtown Ho Chi Minh City.
Esports World Cup 2026 · GAM EsportsGAM × GEN.G
Vietnam and Korea, one match day: joint teasers and watch parties in Ho Chi Minh City and Busan.
Esports World Cup 2026 · Paris
GAM at the Esports World Cup
The full summer campaign for Vietnam's only Club Partner, from the send-off to the closing ceremony.
Read the case study →Watch the work
Press play
Hero film · Esports World Cup 2026
GAM × Jabbawockeez: Movement recognizes movement
Club collab · EWC 2026
Blood and Steel: GAM × GEN.G
Case study →Watch party · HCMC
The GAM × GEN.G watch party at Ciné Saigon
Case study →Club content · EWC 2026
Karmine Corp vs GAM: the secret behind the fans
Case study →Show · GAM Changers
GAM Changers EP01: Levi
Case study →
What we do
Three ways we help
Campaigns and content
Campaigns and content gamers actually watch and share.
02 · EventsEvents and activations
Watch parties, tournaments and IRL activations that put your brand in the room.
03 · GamingGaming and esports strategy
Advice from the people who run a championship esports team.
Track record: 40+ esports, gaming and pop-culture events in 2023.
Audience
Who you reach
- 86%
- aged 18 to 34
- 91%
- watching from Vietnam
- 94%
- of views from people who don't subscribe yet
- 50%
- returning viewers every month
Source: GAM Changers audience, YouTube Studio, 20 Nov 2025 to 17 Sep 2026
More work
Shows and games
Our leadership in the press
A GAM Entertainment company
Active Media is owned by GAM Entertainment, the company behind GAM Esports. We run as our own agency, with our own clients, contracts and team, and GAM is our flagship client. gam.gg
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