GAM × GEN.G
Vietnam and Korea, one match day: joint teasers and watch parties in Ho Chi Minh City and Busan.
- Client
- GAM Esports
- Context
- Esports World Cup 2026
- With
- GEN.G
- Type
- GAM
- Services
- Events and activations, Campaigns and content
- Year
- 2026
The brief
Turn a club-to-club partnership between GAM and Korea's GEN.G into something fans in both countries could take part in on the same day.
The idea
A cross-border match day: joint teasers, simultaneous watch parties in Ho Chi Minh City and Busan, and both clubs amplifying each other's channels.
What Active Media did
- Campaign concept
- Joint content with GEN.G
- Watch party production in Ho Chi Minh City
To confirm: TK to check this role list before launch.
What we made
- Joint teasers released by both clubs
- A watch party in Ho Chi Minh City, run alongside GEN.G's in Busan
- Cross-posting across both clubs' channels
Results
- 5.7M
- views across the campaign
- gam.gg/partners, checked 10 Oct 2026
- 2
- countries, one match day
- gam.gg/partners, checked 10 Oct 2026
- Agency: Active Media
- Client: GAM Esports
- With: GEN.G