GAM × Jabbawockeez
One hero film with the Las Vegas dance crew, then seven screens across downtown Ho Chi Minh City.
- Client
- GAM Esports
- Context
- Esports World Cup 2026
- With
- Jabbawockeez
- Type
- GAM
- Services
- Campaigns and content, Events and activations
- Year
- 2026
The brief
GAM was Vietnam's only Club Partner at the Esports World Cup 2026 in Paris. It needed a moment big enough to reach people far beyond esports fans.
The idea
Pair GAM with the Jabbawockeez, the masked Las Vegas dance crew, in one hero film released on both brands' channels, then take it to the streets of Ho Chi Minh City.
What Active Media did
- Campaign concept
- Hero film production
- DOOH screen takeover
- Press outreach
To confirm: TK to check this role list before launch.
What we made
- A hero film released on GAM's and the Jabbawockeez's channels
- Seven LED screens in downtown Ho Chi Minh City for three days
- A national press push: 25 articles
Results
- 9.4M
- views across the campaign
- gam.gg/partners, checked 10 Oct 2026
- 7
- LED screens in downtown HCMC, for 3 days
- gam.gg/partners, checked 10 Oct 2026
- 25
- articles in Vietnam's national press
- gam.gg/partners, checked 10 Oct 2026
- Agency: Active Media
- Client: GAM Esports
- With: Jabbawockeez