Not for publishing: Needs MOONTON's written OK for the case study, logo and any figures. TK to confirm the Levi episode was part of the run.
Mobile Legends on GAM Changers
An MLBB episode run and a film from MOONTON's Shanghai headquarters.
- Client
- MOONTON
- Type
- Games
- Services
- Campaigns and content
- Game
- Mobile Legends: Bang Bang
- Year
- 2026
The brief
MOONTON wanted to reach Vietnam's Mobile Legends community through voices the players already trust, around the game's 10th anniversary.
The idea
A run of GAM Changers episodes with the biggest names in Vietnamese MLBB, then a behind-the-scenes film from MOONTON's headquarters in Shanghai.
What Active Media did
- Episode production
- Brand film production
What we made
- Episode with Tốp Mỡ, Vietnam's most-watched MLBB streamer
- Episode with Levi, GAM legend turned MLBB streamer
- Brand film: TK's tour of MOONTON's Shanghai headquarters
Results
Results to be added once MOONTON approves which figures can be shown.
- Produced by Active Media
- Host: TK Nguyen