About GAM
Unite. Inspire. Level Up.
Southeast Asia's rising billion deserves a movement of their own. GAM was built to unite and inspire the next generation of players, creators, and leaders to level up. It starts with Vietnam.
Our vision: To become the defining movement of Southeast Asia, led by Vietnam, that takes the next generation to the world stage.
Vietnam to the World.
Our Core Values
How We Play is our character. Who We Are is our standard.
See the values and the Level Up Formula →One House
GAM Entertainment is the company. GAM Esports is our teams. GAM Media is our stories. GAM Lifestyle is our products. Together they build one thing: the #GAMFAM.
The 4 C's
Three build the fourth
How the movement gets built.
Play to Win
Championships
Tell the Story
Content
Fuel the Mission
Commercial
Unite the Movement
Community
The #GAMFAM. Fans, players, partners. Everything the three C's build.
The Founder
The visionary out front. The hype man behind the team.
Forward-facing when it grows the movement, never for its own sake. He goes first so the next generation doesn't have to wait for permission.
CEO · GAM Entertainment
aka Chief Entertainment Officer
TK Nguyen
“Vietnam is no longer catching up. We are building our own lane.”
A Vietnamese-American entrepreneur, investor, speaker, and host. As CEO of GAM Entertainment, he turned Vietnam's most decorated esports club into a movement, and put a generation of Vietnamese players on the world stage at MSI, Worlds, and Esports World Cup. His mission: help the next generation level up.
Men's Folio Businessman of the Year
Esports · 2025
Meet TK · 60 seconds
The Bet
“I was living the dream. Then everything paused, and I had to find myself again. So I bet on Vietnam and built a movement that matters.”
In 2014 I moved to Vietnam on a one-way ticket. No Plan B.
A year later we opened Skylight, Vietnam's first rooftop beach club. It proved the bet: Vietnam can deliver world-class.
Then the pandemic paused everything. The business survived. My sense of who I was didn't.
Esports was the answer. In 2021 we acquired GAM, Vietnam's most decorated esports club. No guarantees. Just belief that Vietnamese talent deserved a bigger stage.
Vietnam has never lacked talent. It lacked a standard high enough to match it.
The ambition was always here. What was missing was the how, and the belief that world class was ours to build.
That is where we come in. We raise the standard, and we help our people level up to it.
Everything GAM is today, this generation built. I just refused to wait for permission to start.
Now it's yours. Rise As One.
In the Press
What they're saying
The GAM Story
From overlooked to undeniable
Eleven VCS titles. The first Vietnamese team on a global Riot stage. One name that changed five times and never stopped rising. This is how a generation of underdogs became a movement.
Leadership
The team behind the movement
Great movements attract great people. These are the leaders building it.
Huyen Phan
Managing Director · Active Media
With CMG.ASIA since 2009; leads the media division and portfolio operations.
Izumin
General Manager · GAM Esports
An experienced esports professional leading operations and talent.
The #GAMFAM
You don't watch a movement. You join it.
Match threads, memes and every big moment, with the fans who live it. The group is where the #GAMFAM talks.
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