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Esports World Cup

Club Partner Program · Results

Esports World Cup 2026: the campaign results

Twelve campaigns and a Super Fan program, April to July 2026. Here is what GAM delivered for the world's biggest esports event, in Vietnam and beyond.

Total media exposure*Views + reach + screens
29.8M
Views
24.5M
Screen impressions
2.9M
Engagements
684K
Social posts
373
Press articles
25

* Views, plus tracked reach and street-screen impressions. How we measure

Among the world's best clubs

19th of 40 Club Partners

Right behind T1 and ahead of G2 Esports, in a field that includes the biggest club brands in esports.

Joint 8th of 31 clubs in the Content Creators campaign, where creators are ranked by engagement
8thJoint 8th of 31 clubs in the Content Creators campaign, where creators are ranked by engagement
of all 40 Club Partners, and the only club from Vietnam
Top halfof all 40 Club Partners, and the only club from Vietnam

Overall standings · EWC 2026 Club Partner Program

40 partner clubs from around the world, ranked 1st (best) to 40th on their results across the program's campaigns.

  1. Rank 1stS8ULIndia · South Asia
  2. Rank 2ndWeibo GamingChina
  3. Rank 3rdGodlikeIndia · South Asia

  4. ⋯ 4th to 17th ⋯

    Rank 18thT1South Korea · Korea / Japan
  5. Rank 19thGAM EsportsVietnam · Southeast Asia
  6. Rank 20thG2 EsportsGermany · Europe

⋯ 21st to 40th ⋯

Esports Foundation Club Partner Program results for the first three campaigns scored (EWC Play, Content Creators, Paris ticket sales), shared with clubs on 27 Sep 2026. Final results for the remaining campaigns are due in October 2026.

Jabbawockeez in GAM jerseys, from the Esports World Cup × GAM × Jabbawockeez hero video

Who they are

Jabbawockeez

The masked hip-hop dance crew from California. Jabbawockeez won the first season of MTV's America's Best Dance Crew and went on to build one of the longest-running headline shows in Las Vegas. For EWC 2026 they danced in GAM colours.

Jabbawockeez official site →

Flagship · Open Innovation

GAM × Jabbawockeez

One hero video, released across both brands' channels, then pushed into the streets: seven LED screens in downtown Ho Chi Minh City for three days, and 25 press articles in Vietnam's national media.

views
9.4Mviews
engagements
289Kengagements
engagement rate
3.1%engagement rate
screen impressions
2.9Mscreen impressions

38% of all campaign views came from this one campaign.

Views per day, 13 to 22 July15 Jul · 5,144,779 views · 158,309 engagements
13 Jul22 Jul
Views per day, 13 to 22 July
DateViewsEngagement
13 Jul337,9833,160
14 Jul1,016,94215,926
15 Jul5,144,779158,309
16 Jul678,60214,536
17 Jul1,730,64390,130
18 Jul164,098736
19 Jul121,1683,498
21 Jul149,2791,894
22 Jul59,334570

Street-screen takeover · downtown HCMC · 16–18 Jul

Potential impressions per LED screen
  • 28 Lê Lợi420K
  • 20 Trường Sơn389K
  • Cách Mạng Tháng Tám - Nguyễn Thị Minh Khai416K
  • 02 Nguyễn Trãi423K
  • 98 Nguyễn Huệ418K
  • 10 Nguyễn Huệ452K
  • Bến Thành420K
GAM Esports and GEN.G Esports watch party key visual, Ciné Saigon, 15 July 2026

Who they are

GEN.G

One of Korea's biggest esports organizations, based in Seoul and Los Angeles. GEN.G's League of Legends team are LCK powerhouses and back-to-back Mid-Season Invitational champions (2024 and 2025). GAM's partner club for the EWC Club Collaboration.

GEN.G official site →

Flagship · Club Collaboration

GAM × GEN.G

Two clubs, two countries, one match day. GAM and GEN.G ran joint teasers, hosted simultaneous watch parties in Ho Chi Minh City and Busan, and amplified each other's channels.

views
5.7Mviews
engagements
78Kengagements
posts
109posts
watch-party guests
500watch-party guests
Views per day, 10 to 19 July15 Jul · 970,699 views · 8,965 engagements
10 Jul19 Jul
Views per day, 10 to 19 July
DateViewsEngagement
10 Jul293,7342,796
11 Jul42,976485
12 Jul689,7723,054
13 Jul119,8175,183
14 Jul275,2487,088
15 Jul970,6998,965
16 Jul211,9092,170
17 Jul504,1707,108
18 Jul517,4015,407
19 Jul807,39911,121

Cross-border watch parties · 15 Jul

  • Ho Chi Minh CityHosted by GAM Esports300
  • BusanHosted by GEN.G Esports200

Views by phase

Club Collaboration views by phase
  • Teasing + Announcement1.2M
  • Watch Party Day475K
  • Amplification2M

GAM fan program

30 Super Fans to Paris

A video challenge picked thirty #GAMFAM Super Fans. GAM flew them to Paris for the whole week: daily matches, the city, and a meet-up with the players. Their story became some of the most-watched content of the summer.

views
1.7Mviews
reach
972Kreach
engagements
29Kengagements
posts
57posts

Views by phase

Super Fan Program views by phase
  • Recruitment316K
  • Pre-event (Kickoff & Pep Rally)349K
  • During event (Paris)891K
  • Post-event178K

Creator channels

The creators who carried it

Two Vietnamese creators took the Esports World Cup to their own audiences: 4.8 million views between them, on top of GAM's channels.

Remind Nè on the way to the Esports World Cup in Paris

Remind Nè

@remind.ne

Former pro, host and streamer

A former pro who became one of Vietnam's best-known esports hosts and streamers. Remind took the #GAMFAM inside the Esports World Cup, from the arena floor to the streets of Paris, and opened up about leaving and coming back to esports on GAM Changers.

EWC views
3.1Mviews on EWC posts
EWC posts
18posts from Paris
FollowOn GAM Changers

Top EWC posts

Sang Trần covering the VALORANT Grand Finals at the Esports World Cup in Paris

Sang Trần

SangTraan

Creator, 700K+ YouTube subscribers

From the net café to more than 700,000 YouTube subscribers, Sang is Vietnam's leading VALORANT voice and a GAM creator. GAM sent Sang to Paris to cover the VALORANT Grand Finals, and filmed GAM Changers there with TK.

EWC views
1.7Mviews on EWC posts
EWC posts
24posts from Paris
FollowOn GAM Changers

Top EWC posts

The full program

Every campaign

9 campaigns with reported results, ranked by views. Gold marks the two flagship campaigns GAM pitched and built.

  • Open Innovation

    38.4% of views

    Jabbawockeez × GAM: a hero video, a city-wide screen takeover and a national press wave.

    Views
    9.4M
    Engagements
    289K
    Posts
    71

  • Club Collaboration

    23.4% of views

    A cross-border collaboration with GEN.G: teasers, two watch parties in Ho Chi Minh City and Busan, and joint amplification.

    Views
    5.7M
    Engagements
    78K
    Posts
    109

  • Content Creators

    19.8% of views

    Vietnamese creators telling the EWC story to their own audiences.

    Views
    4.8M
    Engagements
    238K
    Posts
    42

  • Super Fan Program

    7.1% of views

    Thirty #GAMFAM Super Fans flown from Vietnam to Paris, and the story told around them.

    Views
    1.7M
    Engagements
    29K
    Posts
    57

  • EWC Kickoff

    4.3% of views

    The send-off event in Ho Chi Minh City before the team flew to Paris.

    Views
    1M
    Engagements
    11K
    Posts
    44

  • Road to EWC

    3.3% of views

    The build-up: who GAM is and why Vietnam is going to Paris.

    Views
    796K
    Engagements
    26K
    Posts
    7

  • Road to Paris

    2.3% of views

    Daily coverage from Paris across GAM's channels.

    Views
    567K
    Engagements
    12K
    Posts
    31

  • Ticket Sales

    1.0% of views

    Pushing ticket sales for the Paris finals.

    Views
    247K
    Engagements
    1.1K
    Posts
    5

  • EWC Play

    0.3% of views

    Driving sign-ups to EWC Play.

    Views
    83K
    Engagements
    292
    Posts
    7

Views by campaign

Views by campaign
  • Open Innovation9.4M
  • Club Collaboration5.7M
  • Content Creators4.8M
  • Super Fan Program1.7M
  • EWC Kickoff1M
  • Road to EWC796K
  • Road to Paris567K
  • Ticket Sales247K
  • EWC Play83K

Views by platform

Views by platform, all campaigns
  • Facebook10.9M145 posts
  • Instagram4M87 posts
  • Facebook + Instagram4.2M22 posts
  • TikTok4.4M49 posts
  • YouTube851K25 posts
  • X119K41 posts
  • Threads24K3 posts

The content

The most-watched posts

The top 18 of 373 posts, across GAM, partner, creator and media channels. Click any post to see it where it ran.

Partners: see all 373 posts →

Earned media

25 articles in Vietnam's national press

Method

How we measure

Views
Platform-reported views on every post, from GAM, partner, creator and media channels. Data as of 16 Sep 2026.
Engagements
Reactions, comments, shares and saves as each platform reports them. For Open Innovation this is the sum of every post (288,759).
Total media exposure
Views (24,461,738), plus tracked reach where views were not the only measure (2,396,440), plus potential impressions from the seven LED screens (2,938,937). Screen impressions are the media owner's estimate of passers-by, not counted views.
Posts and press
Each post is counted once, even when it appeared in two campaign reports. The press figure counts distinct articles; the same article syndicated to two sites counts once.
Sources
GAM × EWC26 Club Dashboard, the Club Collaboration and Open Innovation campaign reports, and GAM's own channel analytics.

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