Club Partner Program · Results

Esports World Cup 2026: the campaign results

Rise As One: GAM went to Paris as the only Vietnamese club at the Esports World Cup 2026. Here is what the campaign delivered, in Vietnam and beyond.

Views on EWC content across GAM channels: 50.6M+
Reach on GAM Facebook and Instagram: 20.9M+
Engagements: 993K+
Content pieces: 692
National press articles: 25
Street-screen impressions: 2.94M
Watch-party guests: 500
Super Fans flown to Paris: 30

Peak day: 11.5M views across GAM channels on 15 July 2026. Data as of 10 Oct 2026. How we measure

Among the world's best clubs

19th of 40 Club Partners

Right behind T1 and ahead of G2 Esports, in a field that includes the biggest club brands in esports.

Joint 8th of 31 clubs in the Content Creators campaign, where creators are ranked by engagement: 8thJoint 8th of 31 clubs in the Content Creators campaign, where creators are ranked by engagement
of all 40 Club Partners, and the only club from Vietnam: Top halfof all 40 Club Partners, and the only club from Vietnam

Overall standings · EWC 2026 Club Partner Program

40 partner clubs from around the world, ranked 1st (best) to 40th on their results across the program's campaigns.

Rank 1stS8ULIndia · South AsiaIndiaSouth Asia
Rank 2ndWeibo GamingChinaChina
Rank 3rdGodlikeIndia · South AsiaIndiaSouth Asia
⋯ 4th to 17th ⋯
Rank 18thT1South Korea · Korea / JapanSouth KoreaKorea / Japan
Rank 19thGAM EsportsVietnam · Southeast AsiaVietnamSoutheast Asia
Rank 20thG2 EsportsGermany · EuropeGermanyEurope

⋯ 21st to 40th ⋯

Esports Foundation Club Partner Program results for the first three campaigns scored (EWC Play, Content Creators, Paris ticket sales), shared with clubs on 27 Sep 2026. Final results for the remaining campaigns are due in October 2026.

Who they are

Jabbawockeez

The masked hip-hop dance crew from California. Jabbawockeez won the first season of MTV's America's Best Dance Crew and went on to build one of the longest-running headline shows in Las Vegas. For EWC 2026 they danced in GAM colours.

Jabbawockeez official site →

Flagship · Open Innovation

GAM × Jabbawockeez

One hero video, released across both brands' channels, then pushed into the streets: seven LED screens in downtown Ho Chi Minh City for three days, and 25 press articles in Vietnam's national media.

views: 9.4Mviews
engagements: 289Kengagements
engagement rate: 3.1%engagement rate
screen impressions: 2.94Mscreen impressions

5.14M of those views came on 15 July alone, the day GAM beat Movistar KOI in Paris.

Views per day, 13 to 22 July15 Jul · 5,144,779 views · 158,309 engagements

13 Jul22 Jul

Views per day, 13 to 22 July
Date	Views	Engagement
13 Jul	337,983	3,160
14 Jul	1,016,942	15,926
15 Jul	5,144,779	158,309
16 Jul	678,602	14,536
17 Jul	1,730,643	90,130
18 Jul	164,098	736
19 Jul	121,168	3,498
21 Jul	149,279	1,894
22 Jul	59,334	570

Street-screen takeover · downtown HCMC · 16–18 Jul

28 Lê Lợi420K
20 Trường Sơn389K
Cách Mạng Tháng Tám - Nguyễn Thị Minh Khai416K
02 Nguyễn Trãi423K
98 Nguyễn Huệ418K
10 Nguyễn Huệ452K
Bến Thành420K

Who they are

GEN.G

One of Korea's biggest esports organizations, based in Seoul and Los Angeles. GEN.G's League of Legends team are LCK powerhouses and back-to-back Mid-Season Invitational champions (2024 and 2025). GAM's partner club for the EWC Club Collaboration.

GEN.G official site →

Flagship · Club Collaboration

GAM × GEN.G

Two clubs, two countries, one match day. GAM and GEN.G ran joint teasers, hosted simultaneous watch parties in Ho Chi Minh City and Busan, and amplified each other's channels.

views: 5.7Mviews
engagements: 78Kengagements
posts: 109posts
watch-party guests: 500watch-party guests

Views per day, 10 to 19 July15 Jul · 970,699 views · 8,965 engagements

10 Jul19 Jul

Views per day, 10 to 19 July
Date	Views	Engagement
10 Jul	293,734	2,796
11 Jul	42,976	485
12 Jul	689,772	3,054
13 Jul	119,817	5,183
14 Jul	275,248	7,088
15 Jul	970,699	8,965
16 Jul	211,909	2,170
17 Jul	504,170	7,108
18 Jul	517,401	5,407
19 Jul	807,399	11,121

Cross-border watch parties · 15 Jul

Ho Chi Minh CityHosted by GAM Esports300
BusanHosted by GEN.G Esports200

2.7M views on watch-party content, across 39 posts.

Views by phase

Teasing + Announcement1.2M
Watch Party Day475K
Amplification2M

GAM fan program

30 Super Fans to Paris

A video challenge picked thirty #GAMFAM Super Fans. GAM flew them to Paris for the whole week: daily matches, the city, and a meet-up with the players. Their story became some of the most-watched content of the summer.

views: 1.7Mviews
reach: 972Kreach
engagements: 29Kengagements
posts: 57posts

Views by phase

Recruitment316K
Pre-event (Kickoff & Pep Rally)349K
During event (Paris)891K
Post-event178K

Creator channels

The creators who carried it

Two Vietnamese creators took the Esports World Cup to their own audiences: 4.8 million views between them, on top of GAM's channels.

Remind Nè

@remind.ne

Former pro, host and streamer

A former pro who became one of Vietnam's best-known esports hosts and streamers. Remind took the #GAMFAM inside the Esports World Cup, from the arena floor to the streets of Paris, and opened up about leaving and coming back to esports on GAM Changers.

EWC views: 3.1Mviews on EWC posts
EWC posts: 18posts from Paris

Sang Trần

SangTraan

Creator, 700K+ YouTube subscribers

From the net café to more than 700,000 YouTube subscribers, Sang is Vietnam's leading VALORANT voice and a GAM creator. GAM sent Sang to Paris to cover the VALORANT Grand Finals, and filmed GAM Changers there with TK.

EWC views: 1.7Mviews on EWC posts
EWC posts: 24posts from Paris

The show went to Paris too

GAM Changers recorded at the Esports World Cup, sitting down with the creators who brought Paris home to Vietnam. The stories kept going after the matches ended.

Views across 4 platforms: Views across 4 platforms
Episodes since Nov 2025: Episodes since Nov 2025
Monthly YouTube viewers: Monthly YouTube viewers
Hours watched on YouTube: Hours watched on YouTube

From the Esports World Cup

Explore GAM Changers GAM Changers by the numbers →

The full program

Every campaign

The 8 beats of Rise As One, ranked by views. Gold marks the two flagship campaigns GAM pitched and built.

GAM × Jabbawockeez
Open Innovation: a hero film with the dance crew, a dance challenge and a street-screen takeover.
Views
9.4M
Engagements
289K
Views on 15 Jul
5.14M
GAM × GEN.G · Blood & Steel
Club Collaboration: a cross-border campaign with GEN.G of Korea, with the Blood & Steel film and joint teasers.
Views
5.7M
Engagements
78K
Posts
109
Creators in Paris
Remind Nè and Sang Trần covered GAM's run on the ground in Paris.
Views
4.8M
Engagements
238K
Posts
42
Road to EWC
The build-up from May to the July send-off, following GAM's road to Paris match by match.
Views
4.5M
Engagements
47.6K
Posts
26
Super Watch Party
Two cities, one night: 300 fans at Ciné Saigon in Ho Chi Minh City and 200 with GEN.G in Busan.
Views
2.7M
Posts
39
Guests
500
GAM × The Expendables
GAM's second title in Paris: a PUBG roster built with The Expendables.
Views
2.4M
Posts
58
Top post
295K
Super Fan Program
Thirty #GAMFAM Super Fans flown from Vietnam to Paris, and the story told around them.
Views
1.7M
Reach
972K
Engagements
29K
Kickoff & Rise Reborn jersey
The official kickoff film and send-off in Ho Chi Minh City, and the launch of the Rise Reborn jersey.
Kickoff views
1.0M
Kickoff posts
44
Jersey views
237K

These beats overlap in places (the watch party is part of the GEN.G collaboration), so they do not add up to the total. The 50.6M+ also counts every other EWC post on GAM's channels, such as daily match content from Paris.

Views by campaign

GAM × Jabbawockeez9.4M
GAM × GEN.G · Blood & Steel5.7M
Creators in Paris4.8M
Road to EWC4.5M
Super Watch Party2.7M
GAM × The Expendables2.4M
Super Fan Program1.7M
Kickoff & Rise Reborn jersey1M

Views by platform · tracked posts

Facebook10.9M145 posts
Instagram4M87 posts
Facebook + Instagram4.2M22 posts
TikTok4.4M49 posts
YouTube851K25 posts
X119K41 posts
Threads24K3 posts

Covers the 373 posts tracked for the Club Partner Program, as of 16 Sep 2026 (24.5M views). The rest of the 50.6M+ is not split by platform here.

The content

The most-watched posts

The top 18 of the 373 posts tracked for the Club Partner Program, as of 16 Sep 2026, across GAM, partner, creator and media channels. Click any post to see it where it ran.

Partners: see all 373 tracked posts →

Earned media

25 articles in Vietnam's national press

Method

How we measure

Views: Platform-reported views on every EWC post on GAM's channels (tagged #EWC26 or #EWC2026, or mentioning EWC), plus the partner, creator and media posts in the GAM × EWC26 Club Dashboard. Data as of 10 Oct 2026.
Reach: Reach on GAM's Facebook and Instagram, as Meta reports it.
Engagements: Reactions, comments, shares and saves as each platform reports them.
Content and press: Content pieces are counted by GAM's media team across the whole campaign. The press figure counts distinct articles; the same article syndicated to two sites counts once.
Screen impressions: Potential impressions from the seven LED screens (2,938,937). This is the media owner's estimate of passers-by, not counted views, and it is not part of the views total.
Tracked posts: The daily charts, the platform split and the post wall use the 373 posts tracked for the Club Partner Program, as of 16 Sep 2026: 24,461,738 views and 684,124 engagements. That set is part of the total above, not on top of it.
Campaign figures: These beats overlap in places (the watch party is part of the GEN.G collaboration), so they do not add up to the total. The 50.6M+ also counts every other EWC post on GAM's channels, such as daily match content from Paris.
Sources: GAM's 2026 Media & Campaign Showcase (Meta Business Suite, TikTok Studio and YouTube Studio), the GAM × EWC26 Club Dashboard, and the Club Collaboration and Open Innovation campaign reports.

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Esports World Cup 2026: the campaign results

19th of 40 Club Partners

Overall standings · EWC 2026 Club Partner Program

Jabbawockeez

GAM × Jabbawockeez

Street-screen takeover · downtown HCMC · 16–18 Jul

GEN.G

GAM × GEN.G

Cross-border watch parties · 15 Jul

Views by phase

30 Super Fans to Paris

Views by phase

The creators who carried it

Remind Nè

Sang Trần

The show went to Paris too

From the Esports World Cup

Every campaign

GAM × Jabbawockeez

GAM × GEN.G · Blood & Steel

Creators in Paris

Road to EWC

Super Watch Party

GAM × The Expendables

Super Fan Program

Kickoff & Rise Reborn jersey

Views by campaign

Views by platform · tracked posts

The most-watched posts

25 articles in Vietnam's national press

How we measure

Want results like these for your brand?