Partner with GAM
Build with GAM
Reach the generation that decides what Vietnam watches, wears, and believes.
Why it works
You can buy attention. You can't buy a movement.
The old way
Buy impressions. Rent attention a generation scrolls past. Start from zero every campaign.
The GAM way
Belong to a movement they already trust. Earn attention that compounds, season after season.
This is the movement.
Brands that win Gen Z don't interrupt the culture. They join it.
Why GAM
Three reasons brands bet on GAM
Brands pay to reach the audience. Fans pay to belong to it.
Chosen by Riot. Garena. EWC. VIRESA.
Tier 1 with Riot. Tier 1 with Garena. Strategic partner of Vietnam's national federation. The only Club Partner from Vietnam at EWC 2026. Four separate decisions. Same answer.
The most decorated org in Vietnamese esports
11 VCS championships. SEA Games Gold. The winningest club Vietnam has ever fielded, and we're not done.
More than a team. A movement.
The #GAMFAM doesn't consume GAM. They live it. A generation that chose to belong, season after season. That's what you're actually partnering to access.
Proud Club Partner
Esports World Cup 2026 · Paris
One of 40 Club Partners invited to the Esports World Cup. The only club from Vietnam on that list.
Who you reach
The generation every brand is chasing
Southeast Asia is home to 290 million gamers, the largest gaming market outside China. Esports is powered by Gen Z and Millennials, with a fanbase that skews broader than most sports. In Vietnam alone, esports already reaches tens of millions of young, digital-native fans.
Inside the media kit
- GAM's audience and reach across every platform
- Average and peak viewership, and our records
- Engagement, demographics, and brand safety
- Every way to partner with GAM
1.13M
Peak viewers on a single match
2.0M
Views in 24 hours, one press conference
2M+
Followers across 12 channels
337M+
Organic views in 2025
45B+
VND media value in 2025, about $1.7M USD
Audience
Gen Z & young millennials
Geography
Vietnam, expanding across Southeast Asia
Platforms
Facebook · Instagram · TikTok · YouTube · X
The Engine
Where your brand plugs in
GAM runs on four C's. Three are the engine. The fourth is what the engine builds, and it's what you're really buying into.
Play to Win
Championships
Titles keep GAM on the biggest stages in the world. Your brand competes where the country is watching.
Tell the Story
Content
Stories carry the movement far past match day. Your brand lives inside what millions watch, not in an ad break.
You are here
Fuel the Mission
Commercial
This is your seat. Partners fuel the engine, and the engine builds the movement.
Unite the Movement
Community
The #GAMFAM is what your investment actually builds: belonging in a movement, not impressions on a screen.
The Founder
The vision worth backing
TK Nguyen, GAM's founder and CEO. The leader who took GAM from one title to eleven, from Saigon to the Esports World Cup in Paris, and turned a team into a movement. Partner with GAM and you back a proven vision, and the conviction to build it with you.
Go behind the scenes →
The Legacy
A Decade of Dominance
11×
VCS Champions
The most VCS championship titles in Vietnamese esports history.
9×
MSI & Worlds
Nine appearances across Riot's global stages, MSI and Worlds combined.
Gold Medal
SEA Games 31
Vietnam's first esports gold medal, won on home soil at SEA Games 2021.
Best of GAMing
TikTok Awards
TikTok's best gaming creator, voted by the community.
Most Influential
WeChoice Awards
WeChoice's Most Influential, voted by millions of Vietnamese fans.
The Properties
Two title properties live today. A third arrives with Valorant in 2027.
League of Legends
Arena of Valor
Valorant
Proof
The moments brands get to be part of
“More than a partnership”
A landmark esports partnership
One of Vietnamese esports' biggest commercial partnerships, built around GAM's rise into a national movement.
1 of 40 worldwide
Vietnam's only Club Partner in Paris
GAM carries Vietnam onto the world's biggest stage, one of 40 Club Partners worldwide and the only one from Vietnam.
Vietnam's first gold
National pride, delivered
Vietnam's first League of Legends gold medal, watched by a nation and felt by a generation.
Sold out in 90 minutes
Gear the movement bought out
When GAM and Logitech G put co-branded gear in front of the #GAMFAM, the community answered with their wallets.
What We Offer
Ways to partner
Team sponsorship
Your brand on the flag a generation rallies behind, on every stage the country watches.
Includes Jersey and kit branding, player and team content, matchday presence.
Content & branded media
Your brand lives inside the stories millions watch, never the ad break they skip.
Includes Co-created series, social campaigns, and always-on storytelling.
Activations & events
Stand where the movement gathers, from Paris to the pep rally, and own the moment with us.
Includes On-ground brand moments at EWC, pep rallies, and viewing parties.
GAM Lifestyle (B2C)
Belonging fans can hold: the drops and experiences the #GAMFAM wears with pride.
Includes Co-branded drops, merch, and direct-to-fan experiences.
In good company
Our Partners
National brands and global names that chose to build the movement alongside GAM.
One of Vietnam's largest telecom and technology companies, connecting millions of homes across the country to the internet. FPT backs GAM because we reach the exact generation they are built for, a young Vietnam that lives its life online. They called it more than a partnership, and the results are why.
FPT Telecom site
Vietnam's largest private airline, flying the movement across the country and onto the world stage. Vietjet carries GAM to the biggest competitions at home and abroad, and its partnership film, Cat Canh Den Tuong Lai, put the team's ambition in the sky. A national brand betting on the generation that fills the seats next.
Vietjet site
The energy brand that fuels champions across esports, motorsport, and music around the world. When Monster signed GAM, we became the first Southeast Asian team in Monster Energy Gaming. Global proof, planted in Vietnam.
Monster Energy site
Logitech's gaming arm, building the gear the best players in the world compete on. As GAM's official gear partner, Logitech G puts pro-grade tools in the hands of the players carrying Vietnam's colors, on the same stages the whole world is watching.
Logitech G site
The eyewear brand changing how Asia sees, with stores across the region. OWNDAYS joined the movement in GAM's Esports World Cup year, backing a team that lives its life in front of a screen. Built for the focus this generation plays with.
OWNDAYS siteAnd many more
The brands building with GAM
Our Guarantee
“Every committed deliverable and activation, delivered on time and on brand, and proven every quarter in your Pride Scoreboard: the reach and engagement your partnership earned. If we fall short on any commitment, we keep working until we deliver it, on us.”
Build the movement with us
Brands, rights holders, and investors: start the conversation.
2026 only comes once. The window is open now.
The next decade of Vietnamese esports is being written. Write it with us.