Partner with GAM
Build with GAM
Reach the generation that decides what Vietnam watches, wears, and believes. Proven on the world stage, built with brands across Asia Pacific.
Tiếng ViệtWhy it works
You can buy attention. You can't buy a movement.
The old way
Buy impressions. Rent attention a generation scrolls past. Start from zero every campaign.
The GAM way
Belong to a movement they already trust. Earn attention that compounds, season after season.
This is the movement.
Brands that win Gen Z don't interrupt the culture. They join it.
Why GAM
Three reasons brands bet on GAM
Brands pay to reach the audience. Fans pay to belong to it.
Chosen by Riot. Garena. EWC. VIRESA.
Tier 1 with Riot. Tier 1 with Garena. Strategic partner of Vietnam's national federation. The only Club Partner from Vietnam at EWC 2026. Four separate decisions. Same answer.
The most decorated org in Vietnamese esports
11 VCS championships. SEA Games Gold. The winningest club Vietnam has ever fielded, and we're not done.
More than a team. A movement.
The #GAMFAM doesn't consume GAM. They live it. A generation that chose to belong, season after season. That's what you're actually partnering to access.
Esports World Cup 2026 · Paris
Paris, delivered
As Vietnam's only Club Partner at the Esports World Cup, GAM turned one summer into a national moment, and every partner on our jersey was part of it.
- Total media exposure across GAM's EWC campaigns
- 29.8MTotal media exposure across GAM's EWC campaigns
- Views across GAM's EWC campaigns
- 24.4MViews across GAM's EWC campaigns
- Engagements
- 684KEngagements
- Press articles in Vietnam's leading outlets
- 32Press articles in Vietnam's leading outlets
Proof
Campaigns that delivered
9.4M views
Across the campaign
GAM × Jabbawockeez
One hero film with the Las Vegas dance crew, released on both brands' channels, then taken to the streets: seven LED screens in downtown Ho Chi Minh City for three days and 25 articles in Vietnam's national press.
See the campaign →
5.7M views
Across the campaign
GAM × GEN.G
Vietnam and Korea, one match day. Joint teasers, simultaneous watch parties in Ho Chi Minh City and Busan, and both clubs amplifying each other across borders.
See the campaign →
12:45
Average time per full episode, on YouTube
Brands inside the conversation
FPT Telecom, Vietjet and MOONTON live inside Vietnam's esports talk show, with spoken reads and credits in long conversations fans choose to sit through. 139K people watch on YouTube every month.
See GAM Changers by the numbers →
Sold out in 90 minutes
Gear the movement bought out
When GAM and Logitech G put co-branded gear in front of the #GAMFAM, the community answered with their wallets.
Who you reach
The generation every brand is chasing
Southeast Asia is home to 290 million gamers, the largest gaming market outside China. Esports is powered by Gen Z and Millennials, with a fanbase that skews broader than most sports. In Vietnam alone, esports already reaches tens of millions of young, digital-native fans.
Inside the media kit
- GAM's audience and reach across every platform
- Average and peak viewership, and our records
- Engagement, demographics, and brand safety
- Every way to partner with GAM
1.13M
Peak viewers on a single match
2.0M
Views in 24 hours, one press conference
2M+
Followers across 12 channels
337M+
Organic views in 2025
45B+
VND media value in 2025, about $1.7M USD
Audience
Gen Z & young millennials
Geography
Vietnam, expanding across Southeast Asia
Platforms
Facebook · Instagram · TikTok · YouTube · X
The Founder
The vision worth backing
TK Nguyen, GAM's founder and CEO. The leader who took GAM from one title to eleven, from Saigon to the Esports World Cup in Paris, and turned a team into a movement. Partner with GAM and you back a proven vision, and the conviction to build it with you.
Go behind the scenes →
The Legacy
A Decade of Dominance
11×
VCS Champions
The most VCS championship titles in Vietnamese esports history.
9×
MSI & Worlds
Nine appearances across Riot's global stages, MSI and Worlds combined.
Gold Medal
SEA Games 31
Vietnam's first esports gold medal, won on home soil at SEA Games 31, held in 2022 after a COVID delay.
Best of GAMing
TikTok Awards
TikTok's best gaming creator, voted by the community.
Most Influential
WeChoice Awards
WeChoice's Most Influential, voted by millions of Vietnamese fans.
The Properties
Two title properties and a weekly show live today. A third team arrives with Valorant in 2027.
What We Offer
Ways to partner
Team sponsorship
Your brand on the flag a generation rallies behind, on every stage the country watches.
Includes Jersey and kit branding, player and team content, matchday presence.
FPT Telecom · Vietjet · MOONTON
GAM Changers sponsorship
Live inside the conversation, not the ad break. Vietnam's esports talk show, where the scene's biggest names tell their stories.
Includes Spoken brand reads, episode credits, guest episodes and brand films.
See GAM Changers by the numbers →Proven at EWC 2026: Jabbawockeez, GEN.G
Brand and culture collabs
Put your brand where esports meets culture, with partners and IP the generation already follows.
Includes Hero films, cross-brand and club-to-club campaigns, city-wide screen takeovers, national press.
See the campaign results →Proven at EWC 2026
Creators and content
Your story told by the voices Vietnam's gamers trust, on the platforms they actually watch.
Includes Co-created series, creator campaigns across TikTok, YouTube and Facebook, always-on storytelling.
See the campaign results →Proven at EWC 2026: 30 Super Fans to Paris
Fan experiences and events
Stand where the movement gathers, from Paris to the watch party, and own the moment with us.
Includes Super Fan programs, send-off events, watch parties and on-ground brand moments.
Logitech G: sold out in 90 minutes
GAM Lifestyle (B2C)
Belonging fans can hold: the drops and experiences the #GAMFAM wears with pride.
Includes Co-branded drops, merch, and direct-to-fan experiences.
In good company
Our Partners
National brands and global names that chose to build the movement alongside GAM.
One of Vietnam's largest telecom and technology companies, connecting millions of homes across the country to the internet. FPT backs GAM because we reach the exact generation they are built for, a young Vietnam that lives its life online. They called it more than a partnership, and they backed GAM Changers, our weekly show, from its first episode.
FPT Telecom site
Vietnam's largest private airline and a GAM partner since 2025. Its partnership film, Cat Canh Den Tuong Lai, put the team's ambition in the sky, and its voice runs through GAM Changers, including the episodes we filmed at the Esports World Cup in Paris. A national brand betting on the generation that fills the seats next.
Vietjet site
The energy brand that fuels champions across esports, motorsport, and music around the world. When Monster signed GAM, we became the first Southeast Asian team in Monster Energy Gaming. Global proof, planted in Vietnam.
Monster Energy site
Logitech's gaming arm, building the gear the best players in the world compete on. As GAM's official gear partner, Logitech G puts pro-grade tools in the hands of the players carrying Vietnam's colors, on the same stages the whole world is watching.
Logitech G site
The eyewear brand changing how Asia sees, with stores across the region. OWNDAYS joined the movement in GAM's Esports World Cup year, backing a team that lives its life in front of a screen. Built for the focus this generation plays with.
OWNDAYS siteAnd many more
The brands building with GAM
Our Commitment
“Every committed deliverable and activation is tracked and reported to you every quarter in your Pride Scoreboard: what we delivered, when, and the reach and engagement your partnership earned. No surprises, and no waiting until the end of the season to see results.”
See what partner reporting looks like →
Build the movement with us
Brands across Vietnam and Asia Pacific, rights holders, and investors: start the conversation.
2027 partnerships are open now. Build the next chapter with us.
The next decade of Vietnamese esports is being written. Write it with us.