The podcast · By the numbers
20 episodes. 32.5M views. One audience nobody else owns.
GAM Esports' own podcast, hosted by CEO TK Nguyen. Players, casters and insiders tell the stories they've never told on camera. Full episodes on YouTube, cutdowns on TikTok, Facebook and Instagram.
- Views across 4 platforms
- 32.5M
- Episodes since Nov 2025
- 20
- Monthly YouTube viewers
- 139K
- Hours watched on YouTube
- 331K
- Average time per full episode
- 12:45
- Followers, from zero
- 30K
Launched 20 Nov 2025. How we measure
01 · Reach
What one episode delivers
Every episode ships as one full YouTube video plus clips cut for TikTok, Facebook, Instagram and YouTube Shorts. A brand on the show sits inside the whole package, so the package is the unit that matters.
- Views on the best single clip, TikTok
- 1.3MViews on the best single clip
- YouTube views, median full episode, YouTube
- 70KYouTube views, median full episode
- YouTube impressions served, YouTube
- 35.5MYouTube impressions served
- Likes on TikTok clips, TikTok
- 618KLikes on TikTok clips
Reach is algorithm-driven, not subscriber-driven. 93.6% of YouTube views come from people who don't subscribe yet, and 93.4% of impressions are served by YouTube's own recommendations. Each episode keeps finding new esports fans instead of the same closed circle.
Where the views come from
- TikTok17.8M55%
- Facebook8.5M26%
- YouTube3.4M10%
- Instagram2.8M9%
02 · Attention
People stay, and they come back
Long conversations, long sessions. The average viewer stays almost 13 minutes on a full episode: real attention, not a scroll past.
- Hours watched on YouTube, YouTube
- 331KHours watched on YouTube
- Average view, full episodes, YouTube
- 12:45Average view, full episodes
- Of the monthly audience are returning viewers, YouTube
- 49.8%Of the monthly audience are returning viewers
- Of Shorts viewers stay instead of swiping, YouTube
- 64.1%Of Shorts viewers stay instead of swiping
Best day so far: 8 Sep 2026, with 70K video views and 38K Shorts views on YouTube in 24 hours, as the EWC and MLBB episodes were releasing.
Top 5 full episodes on YouTube
- EP01 · Levi516K
- EP04 · Optimus358K
- EP20 · Levi217K
- EP05 · Hoàng Luân206K
- EP17 · Remind164K
03 · Audience
Vietnamese men, 18 to 34
85.7% of viewers are 18 to 34 and nine in ten are in Vietnam: young men choosing to sit through long-form conversation instead of scrolling past it.
YouTube audience, lifetime
Age
- 13–170.6%
- 18–2426.5%
- 25–3459.2%
- 35–4410.1%
- 45–542.6%
- 55+0.9%
Gender
- Male94.2%
- Female5.8%
Location
- Vietnam91.4%
- United States1.9%
- Japan1.2%
- Australia0.7%
- South Korea0.5%
04 · Brands on the show
Brands that are already in the conversation
Credits in the episode descriptions, ad reads inside the conversation, and episodes built around a brand's world.
Ad reads and credits
FPT Telecom backed the show from the first episode, with spoken ad reads inside the conversation and a credit on every episode. FPT Polytechnic's principal also came on as a guest.
Mid-roll ad reads
Vietjet came on board with mid-roll ad reads and episode credits, including the episodes filmed at the Esports World Cup in Paris.
- MOONTON
An MLBB episode run and an HQ film
A Mobile Legends: Bang Bang run with the voices of the Vietnamese scene, then TK's tour of MOONTON's Shanghai headquarters for the game's 10th anniversary.
05 · What works
Player stories win
The clips that travel furthest are insider moments: a feud between legends, a caster's honest take, the day a star nearly got cut. A typical TikTok clip earns about 33K views; the best one passed 1.3M views.
Top YouTube Shorts
97K
The Optimus and Tinikun conflict: the price of clashing egos
70K
Levi almost got “kicked” from GAM over one line from Optimus
68K
Caster Văn Tùng on Tinikun, Levi, Optimus and Mai Dora
48K
Why GAM doesn't run an academy team
47K
Optimus and Tinikun look back on their wildest strategy
40K
Văn Tùng and Mai Dora: when influence comes with partnership
06 · The guests
Levi
TOP 10#1 on GAM ChangersEP01516K views69 min
The 10-year legacy of Vietnam's greatest LoL player
GAM legend, League of Legends
Top 10 on GAM Changers
New episodes
GAM legends and roster
Casters and hosts
Creators, coaches and builders
Method
How we measure
- YouTube views and likes
- Public counts on every full episode and Short on the GAM Changers channel, as of 5 Oct 2026: 2,346,339 views on 22 long-form videos and about 1,004,907 on 111 Shorts (YouTube rounds Short counts).
- TikTok
- Public view and like counts on all 128 clips on @gamchangers, as of 5 Oct 2026 (TikTok rounds large counts). Followers as of 17 Sep 2026.
- Facebook, Instagram
- Lifetime views and followers from each platform's dashboard, as of 17 Sep 2026. Total views add these to the YouTube and TikTok counts.
- Watch time and audience
- YouTube Studio for the channel. Hours watched, impressions and audience profile (age, gender, country) are lifetime; the monthly audience and returning viewers cover the 28 days to 16 Sep 2026. Demographics for the other platforms are not included.
- Median episode
- The middle value of YouTube views across the 20 numbered full episodes.
- Brands
- Brand credits and ad reads as listed in each episode's YouTube description.
Your brand next
Put your brand inside the conversation
Episode partnerships, season partnerships and custom series. Tell us what you want to reach.
partnerships@gam.gg