A Mobile Game Packed Vietnam's National Stadium, and GAM Was on the Stage

Đọc bằng tiếng Việt: Một tựa game di động lấp kín sân vận động quốc gia, và GAM đứng trên sân khấu

From the desk of TK Nguyen, CEO, GAM Entertainment.

On 7 and 8 November 2026, Garena celebrated ten years of Liên Quân Mobile (Arena of Valor) in Vietnam with Liên Quân 10FEST at the Mỹ Đình National Sports Complex in Hà Nội. More than 11,000 fans came on Saturday for the Đấu Trường Danh Vọng finals. More than 22,000 came on Sunday for a concert with over 30 artists.

That is a national stadium full of young people, two nights running, for a game they carry in their pocket. I was there both days with our two AOV teams. I've been in Vietnamese esports a long time, and I think we'll look back on that weekend as the moment the scene showed how big it has become.

A new name on the trophy

Saturday's final had a story worth the ticket. FPT Polytechnic were 1-2 down against BOOM Esports from Indonesia, then won three games in a row to lift their first title. Saigon Phantom, champions ten times over, had gone out a round earlier.

A first-time champion, and an Indonesian team in the final at our national stadium. That is what a healthy, competitive scene looks like, and it is the kind of scene that keeps fans coming back.

World-class, built in Vietnam

The show was directed by Nguyễn Hữu Trung and produced by Zeit Media for Garena. It took more than seven months and over 1,000 people. The fan zone covered more than 40,000 m², with 25 hands-on activities and 15 sets of props that brought Liên Quân's heroes into the real world. At the centre stood a 20-metre, 10-tonne mechanical Arthur that moved.

The same stage had to carry a championship final one night and a stadium concert the next, and it did both. Vietnam now has an esports production crew that can stand next to anyone in the world.

Arthur, 20 metres tall, in fire and fireworks. Photo: Zeit Media for Garena.

GAM was on the stage

Sunday ended with Soobin, and then every AOG team walked out to join him. GAM Esports AOV and GAM Esports AOV - Women's were in that line, in GAM jerseys, in front of a full stadium. Our women's team is in its first season. Their first stadium stage was a tenth birthday.

Both our AOV rosters on stage for the finale. Photo: Fakie / GAM.

Photo: Zeit Media for Garena.

Our booth, and the team behind it

Across both days, our activation booth in the fan zone ran fan meetings with the players, photos, autographs, giveaways and GAM merch. Fans bought jerseys on Saturday and came back on Sunday wearing them.

After Saturday's final I took the team out to eat. More than 30 of us sat down: both AOV rosters, our media team and our commercial team, all in GAM jerseys. That table is the whole house: players fans queue to meet, a media team that films and shares every moment, and a commercial team that puts GAM in front of fans on the ground.

The fan zone at Mỹ Đình. Photo: Zeit Media for Garena.

What it means for the movement

Young Vietnam showed up. They paid for a ticket, bought a jersey and came back the next day. Nobody had to be convinced that esports is real. They were already in the stadium.

One great weekend does not build an industry, though. What builds it is the work in between: leagues every week, teams that keep their fans close all year, creators who keep the conversation going, and communities that meet offline. That is GAM's work, every week, across League of Legends, AOV, our women's AOV team and now VALORANT.

This is the movement we keep talking about: Vietnamese players, Vietnamese fans and a Vietnamese crew, filling the national stadium for our own game. Each weekend like this one makes the next step easier, for the scene and for the teams that carry Vietnam abroad.

If your brand wants to be part of the next ten years, see how we partner with brands or write to us at partnerships@gam.gg.

Backstage

I also caught up with friends who performed on concert night, Thái VG, Lil Wuyn and BigDaddy, and with Tiffany from Dirty Coins. Vietnamese esports has grown up alongside its music and its creators, and nights like this one show how many people built it together.

Backstage with friends. Photo: Fakie / GAM.

Thank you

Thank you to Garena for ten years of Liên Quân, and for bringing every team home for the anniversary. Thank you to Nguyễn Hữu Trung and Zeit Media for the biggest show of their careers. And thank you to the #GAMFAM for showing up for our players. If you were there, come and share your photos in the #GAMFAM group.

Vietnam to the World.

TK Nguyen, CEO, GAM Entertainment

Read my personal take on the weekend at tknguyen.com.

Event photos by Zeit Media for Garena, used with permission.